ESP Biography


Major: Marketing

College/Employer: Dropbox

Year of Graduation: Not available.

Picture of olivia borsje

Brief Biographical Sketch:

Not Available.

Past Classes

  (Clicking a class title will bring you to the course's section of the corresponding course catalog)

M3895: Marketing: fluff or science? in Splash Fall 2014 (Nov. 08 - 09, 2014)
Anyone who’s seen an episode of Madmen knows that marketing is about tailored suits, clever slogans, and the manipulation of masses. The reality is a little less glamorous but tons more interesting: we modern marketers are just a bunch of data geeks, and Marketing is at the heart of every business. Come learn about how this unique function blends science and innovation to create differentiated products, predictive market modeling, and digital campaigns. We’ll discuss key concept and real-world examples in a highly interactive session — so come armed with questions!